Bestseller Ecommerce (€3.4bn, Amsterdam, NL)
Increase Homepage Engagement +10% YOY (Q2 2019)
+10% Increse in CTR on CRM Content (Q1 2019)
Figma, CC, Hotjar, HTML CSS, Salesforce, Power BI
In-house role with Danish Fashion comapny Bestseller. Working with the large Ecom HQ team in Amsterdam from 2018-2020.
KPI reporting on metrics to guide design decisions and continuously improve asset performance.
Working with large Product Design / UX / Development teams on New App design. Reporting into head of bestseller.com and achieving individual and team OKRs.
Case Study: 2020 App UI/UX Redesign
Design thinking workshops with Product Design, UI, UX, Development & key stakeholders.
Sketcing, Wireframes and Figma/Invision Prototypes developed for App redesign.
I later presented work across organisation at 2019 Design Showcase.