Design Thinking

BESTSELLER

Designing online experiences for Global Scandinavian fashion brand.

Design solution based on research into sizing + quick search
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About

Team

Bestseller Ecommerce (€3.4bn, Amsterdam, NL)

Role

Digital Designer

Date

2018-2020

OKRs

Increase Homepage Engagement +10% YOY (Q2 2019)
+10% Increse in CTR on CRM Content (Q1 2019)

Tools

Figma, CC, Hotjar, HTML CSS, Salesforce, Power BI

In-house role with Danish Fashion comapny Bestseller. Working with the large Ecom HQ team in Amsterdam from 2018-2020.

KPI reporting on metrics to guide design decisions and continuously improve asset performance.

Working with large Product Design / UX / Development teams on New App design. Reporting into head of bestseller.com and achieving individual and team OKRs.

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Figma prototype fly-through

Case Study: 2020 App UI/UX Redesign

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About


Design thinking workshops with Product Design, UI, UX, Development & key stakeholders.

Sketcing, Wireframes and Figma/Invision Prototypes developed for App redesign.

I later presented work across organisation at 2019 Design Showcase.

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Empathising with customer Personas
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Presenting work across Organisation
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Final prototype user journey flythrough

Above the... 'above the fold' content utilising new negative vertical space to introduce 'Inspiring zone' with UGC focus

J Mac
Digital Designer @ASOS
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