Topshop Topman, London HQ
Mid Digital Designer
Increase homepage engagement +15% YOY during Q1 2020.
Figma, Invision, CC, AE
Homepage CTR + 17%. Bounce rate reduction 10% (key focus on live text + load speed efficiency)
I worked on redesigning UI for TSTM homepage to improve customer engagement with homepage content. Bringing elements of social shopping to those customers looking for inspiration before purchasing. At homepage stage of the funnel, decision making can be heavily influenced by engaging prompts and outfit / trend guidance. Social assets and cues similar to those experienced on social platforms provide a great opportunity to create value at this stage of customer journey.