Social Shopping

@TOPSHOP

Social first Homepage UI design while working on a contract at topshop/topman.com.

Mimi User Profile – Empathy Map
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About

Team

Topshop Topman, London HQ

Role

Mid Digital Designer

Date

Jan 2020

Objective

Increase homepage engagement +15% YOY during Q1 2020.

Tools

Figma, Invision, CC, AE

KPI

Homepage CTR + 17%. Bounce rate reduction 10% (key focus on live text + load speed efficiency)

I worked on redesigning UI for TSTM homepage to improve customer engagement with homepage content. Bringing elements of social shopping to those customers looking for inspiration before purchasing. At homepage stage of the funnel, decision making can be heavily influenced by engaging prompts and outfit / trend guidance. Social assets and cues similar to those experienced on social platforms provide a great opportunity to create value at this stage of customer journey.

Mimi User Profile – Customer Journey Map
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Before / After homepage presenting and tackling issues with usability and failings on UX best practice.

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Final prototype fly-throughs. (All editorial work + typography etc is my own work too!)

Bonus: I can also create AR Filters in Spark AR and launched TS/TM first face filters while working there.

Next Project
BESTSELLER
DESIGN THINKING