ASOS, London HQ
Lead design development of tier 1 campaign to increase YOY revenue during BF period in line with targets.
Figma, CC, AE
Sales Index 120 YOY Performance on Black Friday
Led entire black Friday campaign, evolving creative across a 3 week period. I came up with the 'Want it, ASOS Got it', concept for Black Friday working alongside creative. Initially presented 3 creative routes and presented to senior management at all stages of design development process. All creative assets for phased design of the campaign. Worked with in-house motion design + video team and briefed in artworking to freelancers to roll out campaign across channels.