Brand Launch

@ASOS/@TOPSHOP

Leading design on ASOS acquisition of Topshop, Topman & Miss Selfridge.

Statics from brand launch
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About

Team

ASOS, London HQ

Role

Digital Designer

Date

Feb 2021

Objective

Lead design development of tier 1 campaign to successfully launch recently acquired brands at ASOS. Increase sales of brands and drive new customer growth through engaging paid media campaign across social channels including TikTok, Youtube, FB, IG.

Tools

Figma, CC, AE

KPI

New brands indexing 200+% YOY, results from Paid Ad campaign TBC

In-house role with ASOS Digital Design team. Responsible for ideation creation and execution of campaign communicating brand acquisitions. Focusing on the iconic denim styles of Topshop/Topman but bringing new life to the brands with an engaging energetic creative. I worked on scamps created for motion design playbook hand-off to Byte agency who executed campaign. Attended daily stand ups with Byte representing ASOS from brand side and ensuring consistent campaign execution across all channels. 3 stages of launch designed and developed in 2 weeks. Presenting work to key stakeholders throughout the process in large sign off meetings as well as daily stand ups.

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Sizzle reel wrap-up of project

My design solution for the campaign focused on strong branding across channels, oversized supers and nailing best practice criteria for Youtube Trueview and other ad formats.

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Worked in collaboration with Byte agency on final execution of motion elements.

Paid social ads created working with Byte agency
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