ASOS, London HQ
Lead design development of tier 1 campaign to successfully launch recently acquired brands at ASOS. Increase sales of brands and drive new customer growth through engaging paid media campaign across social channels including TikTok, Youtube, FB, IG.
Figma, CC, AE
New brands indexing 200+% YOY, results from Paid Ad campaign TBC
In-house role with ASOS Digital Design team. Responsible for ideation creation and execution of campaign communicating brand acquisitions. Focusing on the iconic denim styles of Topshop/Topman but bringing new life to the brands with an engaging energetic creative. I worked on scamps created for motion design playbook hand-off to Byte agency who executed campaign. Attended daily stand ups with Byte representing ASOS from brand side and ensuring consistent campaign execution across all channels. 3 stages of launch designed and developed in 2 weeks. Presenting work to key stakeholders throughout the process in large sign off meetings as well as daily stand ups.