Increase CTR, CR, ATB through increasing customer value when engaging with ASOS via CRM channels.
TBC, templates developed with support of tech team with variants of components launched Feb 2021 for testing.
Figma, CC, HTML CSS, Useberry
Leading redesign of ASOS CRM templates. Design thinking process with testing and design iterations focused on empathising with customer needs. What does it mean to read an email from your favourite brand in 2020?
Strong focus on UX principles in template redesign and balancing branding, creativity and automated efficiency of templates. Exploration of CSS sprite sheet animation and other ways to bring animated content to customers without impacting load speed / delivery.